Journal Essay Example | Topics and Well Written Essays - 250 words - 57

Journal - Essay ExampleSheehan terms the ad as a amend example of social responsible advertisement (243). The author further points out that the form of marketing increases the incorporate value of an organization (Sheehan 243).However, the Benettons Death Row Campaign is my most detestable advertisement. The advertisement has an accusatory of creating a human feeling on the people who are convicted with death rows. The execution of the advertisement was similarly poor. The advertisement used picture insertions of people who are on the death rows across the United States. The advertisement is not social responsible. It creates a negative perception of the people against the justice system. Any corporate advertisement should show support of state institutions or not portray them in a negative image. In addition, Sheehan cites that an organization should not put itself in a position whereby they would gain from the miseries of the society (257). The author is similarly of the as sumption that this is an opportunistic strategy (Sheehan