Bureaucracy and self-government Essay Example for Free

Bureaucracy and self-government Essay When a government creates policies, regulations, laws and guidelines, it rigorously and astutely applies them through what is called an act and service of public administration. Public administration is then implemented within an organizational structure. The bureaucracy that this structure operates illustrate the various operatives and/or personnel and/or leaders that makes the decision and leads the methodologies, tactics and strategies to implement the said policies, regulations, laws and guidelines. The bureaucracy is likewise responsible in ensuring the efficient and effective ways and means for such act and service. In executing its mandate, public administration must be dynamic. It must have a natural course of evolution and appropriate change and improvements that responds to the multifarious and complex demands of public service; constituent needs and demands and expectations. â€Å"Bureaucracy and Self-Government†¦Ã¢â‚¬  is a book that gives enlightenment and on how concepts of public administration renders its appropriate service to the American people. The Book’s Insights Bureaucracy in its principle is the rational and academic structure of the organizational process in rendering service and implementing policies and procedures of any institution – like the government. The positive principle of bureaucracy has however evolved into a negative context in the modern time wherein red tape and other forms of inadequacies. It is because the bureaucracy in rendering public administration operates within two types of concepts. It is therefore very important and interesting that Dr. Cook laid out in his book that public administration in American politics is operated both within the instrumental concept and in the constitutive concept. The instrumental concept believes that the job of bureaucracy in public administration is to execute the instructions of public officials. Within the simplicity of this concept there lies the insufficiency of complete rendering of public service. That is the reason why Dr. Cook has outlined that the past two centuries of America is a struggle to create life and meaning and expectations of the instrumental concept of public administration and service. The constitutive concept believes that the job of bureaucracy in public administration is to shape and characterize public policy and political community. This concept allows formative methods that bring shape and structure to laws and policies of government. Creativity and dynamic insights and foresights of government officials and public administrators are exercised in using this concept. The concluding insight of Dr. Cook in â€Å"Bureaucracy and Self-Government†¦Ã¢â‚¬  outlines principles of responsible public administration. Firstly, with proper responsibility in governing and administering comes along an unlimited ability. A complete and consummate commitment to adherence to the law must be characterized in the proponents of public administration. Government leaders and officials must take the rule of law as their way of life. Secondly, within the rule of law â€Å"an adequate sphere of constitutionally legitimate independence must be carved†. (Cook, 1996, page 177). This principle is coherent with what government administrators have sworn to in fulfilling their duties and responsibilities. It is important that discretion of the law is carried out with integrity. The Book’s Presentation The book is presented in a very scholarly format. He extensive experience of Dr. Brian J. Cook in the study of politics and public administration render authority on the subject matter. The book is seemingly passionate in pursuing ways and means for public administration to still attain its ideals. The book traced well established historical background that served the impetus on how American government administration and management has evolved – thus providing the foundation of the conduct and manner of public administration of modern day. Whatever the course of history and evolution American politics and public administration may have tracked and traced, the book offers confidence and hope that the better of valor shall surface in public administration in America. The Book’s Author Dr. Brian J. Cook is presently a Professor in the Center for Public Administration and Policy in the School of Public and International Affairs of Virginia Tech. He earned his BA degree in Political Science in 1977 from Cleveland State University with magna cum laude honors. His further education in government and politics earned him is masters in 1982 and doctorate in 1984 – both from the University of Maryland. He has taught; lectured and done research on politics and government since 1979. Dr. Cook has been endowed with numerous foundation and university grants and government sponsored research. He has written and published three books: â€Å"Bureaucratic Politics and Regulatory Reform: The EPA and Emissions Trading† (1988); â€Å"Bureaucracy and Self-Government: Reconsidering the Role of Public Administration in American Politics† (1996) and â€Å"Democracy and Administration: Woodrow Wilson’s Ideas and the Challenges of Public Management† (2007). In addition he has written and published numerous book chapters; peer reviewed and non-reviewed articles; book reviews; conference papers and reports covering a very wide array of thoughts, principles and theories in American politics, government, administration policies. (Brian J. Cook Curriculum Vitae, 2008, pages 1-2) Works Cited: Cook, Brian J. Bureaucracy and Self-Government: Reconsidering the Role of Public Administration in American Politics John Hopkins University Press, 1996 Brian J. Cook Curriculum Vitae, September 2008 http://www. cpap. vt. edu/doc/BJC_Curriculum_Vitae_09-08. pdf [accessed 2 June 2009]

Purchasing Drill Accessories :: Informative Essay

The use of drill accessories are increasing for commercial as well as domestic projects. The reason is that these cordless drill accessories can perform multiple tasks in a short time. Whether you are making a hole in a wall or mixing liquid for painting, it is essential to include drill accessories with other equipment. While purchasing for drill tools, you can get all essential drill parts in form of drill accessory set. This set is considered an essential item for wood and metal applications and also used for other construction tasks. Many experts are of the view that drill accessory works on the base of rotating technology and saves much time and labor cost. It works on the base of rotating terminology that can make a hole or cut the concrete walls. For the accomplishment of multiple tasks, drill bits prove helpful in the space mission and screw driving applications. Electric motor is fitted in this accessory that can make a hole in an object within a few seconds. While working with different applications, you can adjust the speed of the drill that fits to the needs of the task. However, Cordless drill accessories are preferred than others because of their ease of use and built in batter features. In the cordless drill accessories, you will find the battery that can be used in case of electricity supply shortage. The use of this amazing tool has facilitated the workers because they can now complete the task of drilling without much efforts and labor. When you are using drill accessories, you must adopt some essential security measures. It will save you from any type of serious injury. When you plan for cordless drill accessories shopping, you will find different types of drill tools in the market. Here, I am giving you an overvi ew of some functional drill accessories so that you can buy the right drilling driver for your task. Compact drill The purchase of a compact drill will prove cost effective for you because it can be used for drilling and screw driving application at the same time. It is available with integrated keyless chuck and some adjustment tools. In addition, industrial metal and gears are used in its manufacturing that increases its durability. It works similar to cordless drill accessories and easy to use for all drilling applications. Rotary mixer drill Rotary mixer drill is another latest tool that is designed for plastering, painting and concrete applications.

Colgate Marketing Essay

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a relevant assortment of products and merchandising services to get high visibility in each store. With a view to promoting their oral products to their target market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company also promotes their products in famous magazines and internet banner ads as well. It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to make a better advertising campaign for their products. The company had 1713 direct stores as of may 2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand  ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1.Political 1.1.2.Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price points. In June, 2012, Colgate-Palmolive announcedcapacity expansion plans in India by opening its fifth production facility in the country with an investment of $20 million. With Procter & Gamble likely to have postponed its decision to enter into the Indian toothpaste market yet again, Colgate has more room to continue building its market share in the fast-expanding Indian oral care market. Colgate currently occupies half of the Indian oral care market and competes with Unilever and local player Dabur. Colgate has continued to grow its market share in Indian oral care market despite stiff competition from Unilever and other low-cost competitors. Its market share in terms of volume increased to 54%last quarter, two percentage points higher than the prior year period. The Colgate brand is almost synonymous with oral care products in India thanks to its deep distribution network and effective marketing strategies, along with focused market activity to increase toothpaste use. Colgate also occupies a 26% share (by volume) of the nascent but fast-growing mouthwash category. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. By October 2011, these varieties of Colgate will no longer be produced for the United States market. In effect, this will generate more cash flow that can be diverted into the creation of new brands and new marketing campaigns thereby decreasing stress upon margin levels. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. . Keys to success can be determined based upon Colgate and its competitions’ past and current market share, trends, strengths and weaknesses. Over the past sixty years there has been a power struggle between Colgate, Aquafresh and Crest to acquire market share. As a category leader it is imperative to follow and predict trends within the United Statestoothpaste industry. Based on the MRI data, regular pasteoutsells beyond all other types of toothpaste and has the highest percentage of users. 1.1.3.Social 2.Geographic:- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays. 3.Demographic:- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. 4.Psychographic:- it depends on persons thinking and what are the 5.Personality characteristic of him. It is a difficult marketing segmentation to implement because sometimes market may not aware of there life style of there people. 6. Behavioral:- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product. 7.It can be applied on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth. Product Mix Product Focusing toward rural rich and consuming class by endorsing the development of ‘ Colgate Ayurvedic Toothpowder ’ . For Urban population, they would come up with the products suiting to young generation, for kids in the age group from 4-10 years. Unique Product and able to differentiate from all other products existing in the market e.g. Colgate Herbal White which promises a unique formula. Packaging-green colour ensures the ‘herbal ness’. Target Market Kids Brushing -more effective and fun for kids Sparkling gel comes in 2 exciting variants – Bright Pink gel , and Bright Blue gel ,yummy Bubble Fruit flavour Tweety and bugs bunny are favourites with kids The fruity bubble gum flavour – kids brush longer developing good oral care habits Family Strong teeth and fresh breath Developed using Colgate’s international expertise in oral care Unique formula protects teeth from decay Refreshing minty flavour makes breath super f resh Youth Icy wave of minty coolness Cooling crystals and emphasis on â€Å"taazgi†. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe the donation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a ca mpaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. This idea will be retrofitted to print ads as well by using the same twenty images with the smiling, foamy face and underneath the images will appear the Colgate slogan, â€Å"Colgate A World of Care.† This marketing campaign has the ability to touch a vast consumer base. Th ere is universality to the idea. The concept relates and is identifiable with people because â€Å"everyone brushes their teeth in the pajamas.† Maslow’s hierarchy of needs dictates that the identifiably social component of the commercial will appeal to the subconscious of viewers creating the added value necessary to enhance the image of Colgate and gain added market share. Choosing actors specifically by gender and racial profile can appeal to start-up and young bustling families. This commercial will attract potential users and reaffirm current consumers. The investment in a revitalizing campaign to improve the image of Colgate will inevitably increase market share by 1.00% or $11,141,377 at a minimum. Colgate donates millions of dollars annually to the ADA’s â€Å"Give a Kid A Smile.† Colgate is a direct partner with this ADA program. Colgate can position a positive image by presenting itself as a proactive, helpful productthat is good for teeth, but also for community and country as a whole. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Donations will grow parallel to product sales by partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. 7.1.1.Technological Marketing Strategies Market Dominance Market leader – dominance in Oral Care Catering to all the segments -long product line Massive advertising, awareness ,especially in child segment Product Differentiation Different packaging for all its product line Changes packaging according to product innovation Differentiation due to massive promotion on channels Create a different image in the eyes of consumers Innovation Strategy Pioneered in new product development and business model innovation Cutting edge technology- innovation strategy. Positioning and creating Brand Equity Consumer- more health and hygiene conscious Vast consumer base in India Sectoral opportunity in other oral products Smaller packs to drive growth Direct media promotions â€Å"Operation Jagruti† program Educate villagers about oral hygiene Its benefits vis-à  -vis traditional products like â€Å"Neem† Conducted by giving product trials and free samples The steps Colgate took were to redesign its distribution network, improve its transportation management system, update its logistics efficiency program, and develop customer cost-to-serve data. The use of integrated logistics systems encompasses materials management, material flow systems, and physical distribution aided by information technology. Through this use of ILS, Colgate has been able to shorten the order cycle time, reduce clerical labor, reduce error rate in documents and provide improved control of operations. It is made possible through the use of following activities by Colgate through ILS a) Sales Forecasting on the basis of which company schedules distribution, production and inventory levels. Colgate has a dynamic website with the title, â€Å"Colgate World of Care,†that details products, oral care, company history, e-newsletter and special offers. The website also has a social networking page called Colgate Smile to engage the consumer to get involved with their oral health and the Colgate-Palmolive Company. Colgate also has social media pages on Facebook, Twitter and Myspace. Technology is changing daily life within the world markets from the way people create and use a shopping list to the cars people purchase. Toothpaste has a direct correlation with the toothbrush. Every year new toothbrush models come outclaiming superior plaque removal using such selling points as super sonic technology to blast away plaque build up or crisscrossing bristles to lift and brush plaque away. Also under the heading of technology are cameras and Facebook. Today people carry camerasat all times. Any event is now a potential photo shoot. The ease of access and spontaneous nature of camera usage requires the consumer to be aware of their smile at all times. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook.

Final Strategic Plan. Business Overview. Alfa Star Towing

Final Strategic Plan Business Overview Alfa Star Towing offers services in roadside assistance, towing, and vehicle storage solutions. The company services the greater Puget Sound area from Seattle to Tacoma to Black Diamond. Alfa Star Towing is a Seattle, WA certified Registered Tow Truck Operator (RTTO) Company, signifying that we are governed by the WA State Legislature to have fair prices and that we are held accountable for our actions (Washington State Department of Licensing, 2013). Mission Statement Alfa Star Towing’s mission is to be the number one provider in South King County for towing and roadside services within our industry. Our first priority is to provide the highest possible level of customer service and reliability†¦show more content†¦Also, treat all employees, customers, and business partners fairly. †¢ Provide superior, reliable, and dependable service at a fair price. †¢ Strive to be profitable and sustainable in the long term. †¢ Strive for excellence, operate with integrity, and have a system of accountability. †¢ Provide an unwavering commitment to excellence, high ethical standards, and a reputation for hard work, honesty, and fairness in everything we do. †¢ Be transparent, and encourage criticism, accountability, and feedback from employees, customers, and the local community. †¢ Be committed to sustainability and to acting in an environmentally friendly way. How the Mission, Vision, and Values Will Guide the Company’s Strategic Direction Alfa Star Towing’s values guide the company’s pursuit of its vision. The company values relate to things such as integrity, fairness, ethics, teamwork, innovativeness, customer service, quality, community citizenship, and social responsibility. Alfa Star Towing’s values are closely associated to and reinforce its operating practices, vision, and strategy. The stated values or the officially adopted value statement of the company directly connects to its vision and reflects the beliefs and principles that it wants to uphold. To ensure that the mission, vision, and values of the company are in alignment with how they do business, the company must implement a compelling mission, clear-cut vision, and comprehensive values. The company’s mission,