Survices Marketing Essay Example | Topics and Well Written Essays - 250 words

Survices Marketing - Essay ExampleCustomer complaints may help the management team to identify internal weaknesses in service provision, and help the company improve. In the end, a complaint benefits the loyal positively. Moreover, if the complaint from the customer is handled professionally, the customer may recommend others to the firms product or services.The experience of Qantas Airlines helped me to understand the correct procedure for handling complaints from customers in a professional way. I gained familiarity with the critical aspects that should be highlighted when responding to a customers complaint. More specifically, I learned how to exhibit timeliness, facilitation, redress, apology, credibility, and attentiveness when handling complaints from customers. In addition, I realized that a customers solvent should be personalized and well framed so that it exhibits the firms recognition of its mistakes, but does not reflect negatively on the reputation of the company. The acquaintance I gained is of critical importance in the business world. In the future, I will be in a position to handle customer complaints professionally (Barlow & Mller 2006, p.