Packaging for the new product Essay -- Design and Technology

Packaging for the new productPackaging is vital, as goods need to be transported to the consumer ina safe, hygienic and saved condition. For instance putting tinfoil round a kitkat, nestle product, keeps the bar fresh and hold opensdeterioration, instant coffee tends to be sold in jars to preventspillage and because glass is a strong material, Nescafe Espressoroast is sold with click lock closure, which makes the jar easy toopen. Additional packaging whitethorn be needed to assist retailers store theproducts easily and safety on the shelves. Packaging is essential toinform the customer about the contents, ingredients, weight, cargoninstructions, etc. Some of which are legal requirements. Goodpackaging is an important part of the product.The basic function of packaging has always been to protect and containa product. In a free-enterprise(a) market, branding and packaging areimportant and have become an integral part of the product. Weinstantly recognise products by the size, shape a nd colour ofpackaging. Packaging may be used by the manufactures to promote thegoods, as the colour, design or lettering may make the product moreattractive and noticeable to current consumer on the shelf. Packagingis not just a safety attribute, different features are added topackaging to attract different segments, for example a childrens zippy might have colourful cartoons, entries to competitions or even amini game on back of the packet. These types of product...