MINI CASE MARKETING ETHICS - The Pizza Puzzle Study

MINI MARKETING ETHICS - The pizza pie Puzzle - Case Study ExampleThe utilisation of deceptive advertising creates an ethical issue regarding the disclosure of information to the client. The clients are made to believe that the product they are using come from a diametrical place than the hotel itself.It is the obligation of the organisation to exemplify true information to its clients for purposes of ensuring the customers know the truth. Since the customers have shown some penchant of pizzas made from outside the hotel, selling them pizzas from other places that they dont know could have the same resistance. The members of lag who forget be delivering the pizzas will also face the challenge of some customers detecting them as it would be difficult for an external organisation to deliver a pizza inside a hotel room. This means that the customers will continue to purchase from other known establishments.The decision making process regarding the adoption of the proposal cosmos brought about by the sustenance services manager requires the consideration of different aspects. It is essential to have a team of different individuals who will bring the various issues into the discussion for consideration before adopting the method to use. The team would comprise of the following individualsThe general manager this individual will act as the leader of the teams and present his views regarding the suggested method. He will stand-in for the organisation and presenting the interests of the organisation in considering various matters related to the suggestion. These could include the be of adopting the suggested approach in trade the productThe food services manager this is the person who has cropped up the desire and must be present in order to explain to the team why she considers the inclusion of this marketing strategy relatively necessary for the organisation. While the idea has been presented to the organisation as a concern for the food services departm ent,